Your Second or Even Third Comparative Market Analysis Chances are you probably had a CMA, a comparative market analysis, when you listed your real estate for sale. If you didn’t, you should have. What many home sellers do not realize is that there probably should be more than one CMA over the life of a [...]
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Sucker Punches & Low Ball Offers on Your Real Estate So there you are minding your business and your agent calls with the great news that you’ve received an offer for your real estate. Hopefully, the offer price isn’t going to sting and leave a mark. If it’s a “low ball offer” bone up on [...]
The Vague Verbal Real Estate Offer It’s only the last week of May and the first verbal offer from an absentee buyer has been phoned in. The calls generally go like this, “I’m so-and-so with Super Happy Fun Slide Brokerage, Inc. and I have a buyer who would like to offer $XYZ for your Doe [...]
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Luxury Real Estate Marketing Checklist The difference in luxury real estate isn’t hugely different from marketing real estate in general. The fact of the matter is that real estate buyers are on the web looking for information. That information should be provided to them in the a myriad of digital forms which bring the [...]
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Luxury Real Estate Specialist, My Eye At the time that I’m writing this, I’m whooped tired. It’s Saturday night in the middle of tourist season and it’s been busy. Today, I had the distinct displeasure of showing “luxury real estate”. I never really cared for the term “luxury real estate” but it does sound better [...]
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Why Listing Office Accompany Sucks For Buyers Ladies and gentlemen, we have an interesting question from the home buyer gallery today. Question: What’s the deal with listing office accompany? What is the point of the listing agent holding the listing hostage or me, the buyer, to their time schedule? Explanation: Home owners have the right [...]
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How to market real estate with great wide-angle lens photography.
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Sellers, Is Your Home a Prize Fighter or a Bench Warmer? Today I will be out with a lovely couple from Wisconsin looking for their Florida home. I try to stay upbeat and not hyper critical of what other agents consider “marketing” but it’s a nightmare, plain and simple. It is literally a struggle for [...]
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